SERVICES

Impact Media PR are able to provide a wide range of services:

Media relations
Editorial services
Corporate communications
Press releases
Press materials
Crisis and issue management
Press conferences
Brochures
Employee communications
Media tours
Newsletters
Community relations
Press packs
Print, video and Speech writing
Photography
multi media formats
Speaker placement

Event production and Design management
Brochures
Launch events
Corporate identity
Planning and research
Branding
Newsletters
Exhibitions
Advertisements
Design Folders
Planning
Websites
Purchase
Signage
Copywriting
Literature production
Branding
Multi-media production

The Idiots’ Guide to PR!
What is Public Relations?
Public relations is about reputation - the result of what you do, what you say and what others say about you. (CIPR Guide 2005)
Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

Why use PR?
Put simply, Public Relations is an essential part of Corporate Strategy in today’s fast paced, highly competitive consumer society. A company that does not communicate with the outside world I.e. its’ customers, its’ suppliers, its’ business partners and competitors, has little hope of competing on a level playing field with it’s’ competitors.

Modern organisations cannot afford to be complacent about making their views, opinions, and products known to the world. Failure to do so effectively can have potentially disastrous results.

As a management function, PR helps organisations in the following ways:

Anticipating, analysing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organisation

Counselling management at all levels of the organisation with regard to policy decisions, courses of action, and communication, taking into account their public ramifications and the organisation’s social responsibilities

Researching, conducting and evaluating on a continuing basis programmes of communication to help achieve the organisation’s goals. This can involve goals as diverse as marketing and maximisation of sales, influencing or promoting informed public understanding, (about the organisation, its’ products, services, or processes), employee, community, or government relations, and a variety of other requirements

Planning and implementing an organisation’s efforts to influence or change public policy or opinion

Maintaining your company’s brand and the public’s perception of that brand, differentiating it from your competitors, and ensuring that it always remains well-perceived, and at the forefront of your customers’ minds

PR is a cost effective and credible vehicle to communicate key business messages to the press and target publics, and pound for pound, goes much further than advertising

And most importantly, PR will assist you in more effectively selling your product in a highly competitive marketplace!

That was the long version.. this is the short version!

In short, Public Relations should be viewed within your organisation as a management function that assists you in understanding the attitudes and values of your company’s target audiences (both inside the company and outside it) and formulating strategic and communications plans that will allow you to best communicate with them, and sell your product to them.

Through this planned communication, your organisation will be able to maximise its’ potential and more effectively meet and exceed its’ strategic goals.

Impact Media PR clients testimonials
 

Impact Media Pr | MM2 Building, 84 Pickford Street, Manchester, England, M4 5BT
T: 0161 236 0008