Impact Media “KO’s” Manchester with the World Cage Fighting Championships

17/7/06

Impact Media PR’s recent work ensured that the World Cage Fighting Championships were a “knockout” in Manchester!

When the World Cage Fighting championships came to Manchester the events organisers knew the controversial mixed martial arts tournament was going to cause a stir. WCFC enlisted the help of Manchester agency Impact Media PR to handle the regional and national PR campaign for the event. However, this was a brief with a difference- not only was it up to the consultancy to ensure that the messages about the event were carefully handled and that the public were well informed about the true sporting nature of cage fighting, but it also gave the company that rare chance to “kick up” some controversy and fun in the city!

In an intensive one month campaign. IMPR pushed forward the key messages of the sport and event by executing a campaign whereby the team ensured that all sides of the sport were profiled in the press- both good and bad! This encouraged debate about the controversial sport in the city and across the country like never before, and created the perfect pre-event “buzz” around Manchester for the tournament, which featured 20 fighters from around the globe, fighting to prove that “no guts”, means “no glory”.

Impact Media MD Paul Patton commented “The WCFC was certainly a change from our usual role as the city’s top property PR consultancy but it was a challenge we rose to extremely well. The world cage fighting championships certainly brings along with it a wide range of debate, and I think our team managed the messages going to the media about the event extremely well.”

The event itself attracted over 7,000 people to the MEN arena to watch the fighters battle it out to win the coveted championship title. Controversial boxing champion Mike Tyson refereed the Manchester-Liverpool derby fight which saw young Liverpudlian talent Terry Etim win.

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