PR Team filled with pride, as consultancy makes big impact on the CIPR

27/10/06

Manchester’s leading property and consumer PR agency, Impact Media PR are celebrating after winning a prestigious CIPR pride award for its 2005 Manchester Pride campaign

Its smiles all round in the Impact Media offices today as the consultancy celebrates its first ever award win. The agency won a prestigious CIPR North West pride award in a ceremony at Manchester’s Hilton last night. Held to celebrate the best of PR over the last 12 months in the North West.

IMPR’s “Manchester Pride 2005- The Pride of Manchester” campaign, carried out as part of the company’s yearly CSR strategy, came out the silver level award winner in the “Charity/Not for profit” category.

The CIPR’s judging team noted: “tasked with broadening the appeal of the well established Manchester pride festival Impact Media PR set about repositioning the event with well thought out and workman-like vigour. The “Pride of Manchester” campaign positioned the festival as something everyone could get involved in, and aimed to demonstrate to the media the role the gay community plays in the city as a whole.”

“This entry demonstrated a systematic programme of media briefings, including careful targeting of local and national journalists, plus lifestyle and sports titles to deliver widespread pre-event coverage. As a result, more floats entered the parade than ever, and ticket sales for the main event increased 50% on the previous year. Donating all agency time negotiating a number of support services free of charge, the team worked hard to deliver real value to the client”

Impact Media PR continues to go from strength to strength, with other recent account wins including the innovative regeneration developer LPC living, operating from offices in Manchester’s Ancoats urban village, the company is rapidly becoming one of the leading lights in Manchester’s consumer PR field.
 

Impact Media Pr | MM2 Building, 84 Pickford Street, Manchester, England, M4 5BT
T: 0161 236 0008